Growth
Revenue
What it is
The total billed to customers over the period, before any expense. It's the top line of the income statement — also called "sales" or "turnover".
How to read it
What matters is its GROWTH year over year, and whether it comes from more customers, higher prices, or an acquisition. Three very different engines in terms of durability.
What it does not tell you
The amount alone says nothing about profitability: a company can multiply revenue by selling at a loss.
Other measures — Growth
Educational content. Polaris is not a registered investment adviser and makes no recommendation.